Rankings and SERPs
Track your keywords in Google, choose between free and paid checks, read a keyword's history and its saved search results pages.
The Mots-clés et pages (Keywords and pages) page lists your tracked keywords, their position in Google and the pages that rank for them. Each keyword is tracked in a market: a country, a language and a device (desktop or mobile).
Three ways to track a keyword
The Relevé (Check) column shows how each keyword is tracked:
| Check | What it means | Cost |
|---|---|---|
| gratuit · GSC (free · GSC) | The position comes from Search Console: it's the keyword's average Google position. It appears as soon as it has impressions. | Never billed |
| payant · semaine (paid · week) | The Google results page is checked one day out of seven. | Paid |
| payant · jour (paid · day) | The Google results page is checked every day. | Paid |
A ★ Prioritaire (Priority) keyword is checked every day. Automatic checks run every morning at 6 a.m. (Paris time).
Search Console first
In Site settings, the « Search Console d'abord » (Search Console first) mode tracks for free any keyword with at least 5 impressions over 28 days in Search Console. Paid checks remain reserved for priority keywords and those Search Console doesn't see.
Add keywords
Click + Mots-clés (+ Keywords).
Paste your keywords, one keyword per line. Choose the Marché (Market), a Tag if you want to group them, and the Suivi (Tracking): Payant chaque jour (stratégique) (Paid every day, strategic), Payant chaque semaine (Paid every week) or Gratuit via la Search Console (Free via Search Console).
Check Relever les positions payantes tout de suite (Check paid rankings right away) to get a first position without waiting for the next day's check, then click Ajouter (Add).
The number of keywords is limited by your plan: the window shows how many you have left. You can also add keywords from the Opportunités (Opportunities) tab of the Search Console and GA4 page (+ Suivre, + Track), or from the Mots-clés manquants (Missing keywords) of the Competition page.
Read the table
For each keyword, the table shows in particular:
- Pos.: the last known position. — means "no position that day"; a Search Console (free) position is flagged separately;
- Δ veille (Δ previous day) and Δ 7 j (Δ 7 d): the change since the previous day and over 7 days;
- Évolution (Trend): a small chart of the position (top = better);
- Meilleure (Best): the best position reached;
- URL: the page Google ranks;
- Page Google (Google page): what else is on the results page — an AI Overview (and whether your site is cited in it), a featured snippet, "People also ask", a local pack or videos;
- Volume, Diff. (difficulty) and Intention (Intent — commercial, transactional, informational, navigational);
- Clics (Clicks), Impr. and Pos. GSC: the keyword's Search Console figures.
Filter by tag, by text or by tracking type (Payants chaque jour (Paid every day), Gratuits (Search Console) (Free, Search Console), ★ Prioritaires (Priority), Sans potentiel (No potential)…). Afficher les positions de (Show rankings of) shows a competitor's rankings on the same keywords as yours: they are checked at the same time as yours, at no extra cost.
The Par page (By page) view groups keywords by page: number of tracked keywords, best position, average position, top 10, estimated traffic, and the page's main Search Console queries.
Change the tracking of several keywords
Check some keywords: an action bar appears with → Quotidien (→ Daily), → Hebdo (→ Weekly), → Gratuit (GSC) (→ Free, GSC), ★ Prioritaire (or ☆ Retirer la priorité, Remove priority), Taguer (Tag) and Supprimer (Delete). Deleting a keyword also permanently erases its ranking history.
Check rankings on demand
↻ Vérifier les positions (↻ Check rankings) starts an off-schedule check. Choose:
- the Mots-clés (Keywords): only those tracked as paid, or all, including free Search Console ones (the free ones are then billed);
- the Mode: File standard (Standard queue — result in a few minutes, cheaper) or Live (immediate).
The cost estimate appears before you click Lancer (Start).
A keyword's history
Click a keyword to open its sheet:
- Positions suivies (Tracked rankings): the chart of its positions over time, and the table of checks;
- Search Console : position moyenne et position relevée (Search Console: average position and checked position), day by day;
- Pages qui se positionnent dans la Search Console (28 j) (Pages ranking in Search Console, 28 d): if several pages of your site appear, ⚠ cannibalisation possible (⚠ possible cannibalization) flags it;
- the AI Overview de Google (Google's AI Overview — is your site cited? which sources did Google pick?), the extrait optimisé (featured snippet), the « Autres questions posées » (People also ask — good ideas for subheadings and FAQs) and the pack local (local pack).
Relever maintenant (live) (Check now, live) checks this single keyword live. The maximum price is shown before you confirm; the check stops as soon as your site is found and only bills the pages it went through.
Saved SERPs
Each paid check keeps the full Google results page. In SERP enregistrée (Saved SERP), choose a Date to see that day's results: position, result and domain. With Comparer à (Compare to), choose a second date: the Évol. (Change) column shows who gained or lost places, and nouveau (new) flags sites that weren't there.
What checks cost
Google shows 10 results per page: each block of 10 checked positions counts as one billed page. Three site settings affect the cost:
- Profondeur du relevé (Check depth — top 10, top 20, top 30…, within your plan's limit);
- Arrêter le relevé dès que le site est trouvé (Stop the check as soon as the site is found): avoids paying for the following pages;
- Fournisseur des relevés planifiés (Scheduled checks provider) and Source des positions payantes (Paid rankings source).
See Site settings and, to track spending, Account, workspaces and usage.