Search Console and GA4
Read your site's Google traffic (clicks, impressions, click-through rate, position), its queries, its opportunities and its organic traffic in Google Analytics 4.
The Search Console et GA4 (Search Console and GA4) page shows the clicks and visits Google brings to your site. The figures come from Search Console and, if it is linked, from Google Analytics 4 (Organic Search channel). The same page also shows Bing search.
Before you start
You need a Google account connected to the workspace, then the site's Search Console property chosen in its settings:
- an Owner or Administrator of the workspace connects a Google account in Réglages › Connexions (Settings › Connections — see Connections);
- in the site's Réglages (Settings), under Comptes branchés (Connected accounts), they choose the Propriété Search Console (Search Console property) and, if there is one, the Propriété Google Analytics 4 (Google Analytics 4 property).
Until this is done, the page shows Search Console n'est pas liée à ce site (Search Console isn't linked to this site), with a link to do it. Once the property is linked, the import starts (Lancer l'import, Start the import, if needed); the page fills in when it's done.
Google publishes its final data with a 3 to 5 day delay. The Données à jour au … (Data up to date as of …) date at the top of the page shows the last known day.
Key figures
Choose the Période (Period): 7, 28 or 90 days. Each figure is compared with the previous period of the same length:
- Clics (Clicks) and Impressions;
- Taux de clic (Click-through rate — clicks ÷ impressions);
- Position moyenne (Average position), weighted by impressions.
The Clics par jour (Clicks per day) and Impressions par jour (Impressions per day) charts overlay the previous period. A vertical marker flags each Action suivie (Tracked action — see Action tracking), so you can see the effect of a change.
The Trafic Google par pays (Google traffic by country) block breaks down clicks or impressions by country; countries that are part of your markets are flagged.
Detail tabs
| Tab | What it shows |
|---|---|
| Requêtes (Queries) | The searches that show your site: clicks, impressions, CTR and position, with their change. nouveau (new) flags a query absent from the previous period, suivi (tracked) a query already tracked as a keyword. |
| Pages | Your pages, grouped with their versions in other languages, and probed pages. See Pages and probes. |
| Opportunités (pos. 4-20) (Opportunities, pos. 4-20) | Queries in position 4 to 20 over 28 days, with at least 10 impressions, that you don't track yet: the quickest wins. |
| Cannibalisation (Cannibalization) | Queries for which several pages of your site, in the same language, get impressions. To merge or differentiate. Translations of the same page don't count. |
In Requêtes and Opportunités, + Suivre (+ Track) adds a query to your tracked keywords; Suivre les … premières non suivies (Track the first … untracked) and Suivre toutes (Track all) do it in one click.
Google Analytics 4
If a GA4 property is linked, the Google Analytics 4 · trafic organique (Google Analytics 4 · organic traffic) block shows, over the period, for the Organic Search channel:
- Sessions, Conversions and Chiffre d'affaires (Revenue);
- the Part du trafic total (Share of total traffic) coming from Google;
- the Pages d'entrée (Landing pages) with their sessions and conversions;
- a chart of organic sessions per week.
To go further (leads, engagement, frustration page by page), connect Klickbee Tracking: the Business page then cross-references Google traffic with what happens next on the site.
Sync
Data updates on its own. The Synchroniser (Sync) button restarts the sync right away (free). It is reserved for the team.
The Google connection has expired
If this banner appears, the figures are the last ones received. An Owner or Administrator of the workspace clicks Reconnecter Google (Reconnect Google) to resume syncing.