Technical

The Technique (Technical) page has two sections: Audit et vitesse (Audit and speed), for what's broken or slow, and Opportunités (Opportunities), for the traffic to go after.

Broken links

The Liens cassés (Broken links) card lists the links on your pages that lead to an error.

• How: Klickbee SEO reads the site's known pages (those in the sitemap, indexed pages and those of your tracked actions, 200 at most) and tests every link they contain. It doesn't crawl beyond that.
• When: every week, automatically. Vérifier les liens (Check links) restarts the check right away. It's free.
• What counts as broken: a 404, 410 or other 4xx error, a 5xx server error, an injoignable (unreachable) link, a délai dépassé (timeout) or trop de redirections (too many redirects). A server error or network failure is retested once before being recorded.

For each link: the Page that contains it, the Lien cassé (Broken link), the Texte du lien (Link text), the Erreur (Error), whether it's interne (internal) or externe (external), and the Depuis le (Since) date. A fixed link disappears on the next pass.

When new broken links appear, the Cockpit adds the Réparer N lien(s) cassé(s) (Fix N broken link(s)) action to your action plan.

Titles and meta descriptions

The Titres et meta descriptions (Titles and meta descriptions) card checks the <title> and <meta name="description"> tags of tracked pages, based on the daily page crawl (free). It flags:

• Titre absent (Missing title), Titre trop court (Title too short), Titre trop long (Title too long);
• Description absente (Missing description), Description trop courte (Description too short), Description trop longue (Description too long);
• Titres en double (Duplicate titles) and Descriptions en double (Duplicate descriptions): groups of pages that carry exactly the same text.

The Pages à reprendre (Pages to fix) table shows, for each page, its title, its description and its issues. Pages with errors and redirected pages are ignored.

Set the thresholds

By default, a title must be 30 to 60 characters and a description 70 to 160 characters. Change them in Seuils (Thresholds — Titre min. (Min. title), Titre max. (Max. title), Description min., Description max.), then click Enregistrer les seuils (Save thresholds). The thresholds apply to this site.

The technical audit

Lancer l'audit (Run the audit) crawls the site like Google: errors, redirects, titles and metas, duplicate content, orphan pages… It gives:

• a Santé technique (Technical health) score out of 100, and its change from one audit to the next;
• the Liens cassés (Broken links), Titles dupliqués (Duplicate titles) and Pages avec problèmes (Pages with issues);
• the Points de contrôle (Checkpoints), classified as grave (critical), à surveiller (to watch) or information;
• the Pages à corriger (Pages to fix), with their score and their issues.

The audit is paid: its estimated cost appears before you confirm. If it has already been run this month, Klickbee SEO warns you that a new pass will be paid a second time. It takes a few minutes.

Core Web Vitals

The Core Web Vitals (données réelles Chrome) (Core Web Vitals, real Chrome data) card comes from PageSpeed Insights, free of charge. It measures the home page, your probed pages and the most clicked pages, every week. Mesurer les Core Web Vitals (Measure Core Web Vitals) restarts the measurement right away.

Google's thresholds: LCP ≤ 2.5 s, INP ≤ 200 ms, CLS ≤ 0.1. When a page doesn't have enough traffic, data for the whole site is shown instead, labeled (site).

Opportunities

The Opportunités section puts a number on the traffic to gain:

The volumes and costs per click behind these calculations are updated with Actualiser les indicateurs (Refresh metrics — paid, cost shown before you confirm).